Driver development and career promotion. Full service marketing programs.

Team KMA provides a powerful driver development program for young drivers seeking to break into the exciting and rewarding sport of open-wheel racing. Team KMA's Formula BMW operation is designed to provide the proper training for young drivers coming out of karting and lower forms of open-wheel racing in order to succeed in the premier levels of the sport. Team KMA's Indy Pro Series operation provides the greatest step for a driver seeking to run in "The Greatest Specticle in Auto Racing", the Indianapolis 500.

Team KMA Racing is a full-service motorsports management company. Our Motorsport Marketing division works directly with, and for, corporations looking to utilize the popular world of motorsports to promote their products and services. Our fees are based on the services provided. We do not operate on a percentage of sponsorship basis, therefore companies can be assured that we will negotiate the most cost effective programs for our clients.

The following is a sample of the services provided by Team KMA Racing:

• Examination of each client's goals and objectives, with customer demographics, geographic and target markets, growth objectives, etc.
• Consultation and suggestion as to which avenue (series, event, team, etc.) will create the maximum return under the goals and objectives identified.
• Contract negotiation with teams, series, events, suppliers, etc.
• Contract preparation (teams, drivers, events, etc.)
• Design development of the overall look of the program.
• Primary liason between Client and team, driver, series, etc.
• Incorporation of program with Client's marketing or Advertising Agency(s).
• At-track and motorsport media Public Relations
• Pre-event, event, and post-event promotional activities
• Corporate Hospitality Programs
• Special Programs (VIP Days, corporate driving schools, etc.)
• Merchandising Programs
• Design, implementation and management of the entire program.

At Team KMA Racing, we build, implement and manage diverse promotional programs designed to create the maximum results possible. No longer is a motorsport sponsorship simply placing your name on a racecar. That's only about 5% of a productive program. We eliminate the hundreds of corporate manhours normally associated with managing a successful motorsports marketing campaign.

Team & Race Car Branding
• Put your company ON the playing field, not the sidelines
• High profile, visual impact
• A presence of technology and strength
• Capitalize on fan brand loyalty

Trackside Marketing
• Consumer demos, database collection, product sampling and more
• Access to thousands of brand-loyal consumers

Corporate Entertainment
Like watching the game from the Owner's Suite
• Share VIP access with clients and employees
• Build and strengthen new and key business alliances
• Generate a sense of ownership in your program with clients and employees

Media and PR Communications
Keep your brand in the forefront
• Increase brand awareness and identity
• Increase internet traffic through motorsport website click-throughs

Showcar and Driver Appearances
Develop a personal appeal to your promotions
• Traffic generating extravaganza
• Reinforce retail support

Licensed Merchandise
• The largest revenue stream in racing
• Use as consumer incentives
• Highly-valued dealer loader
• Increase brand awareness away from the race track

INDY PRO SERIES 2007
Driver Proposal

Dear Driver,

As the 2006 season is nearly over for many race series, you as a driver have now the task to decide what you might be driving in 2007.
The same holds true for us, the racing team! Atlantic Racing has partnered with American Spirit Racing forming Team KMA to enter the now very attractive IPS series, in addition to our FBMW USA Series efforts.
Why is the IPS Series now even more attractive to teams and drivers?

7 good reasons;
1. – the car, 420 hp Infinity powered, Dallara chassis, a sound 180 mph car with proven reliability in its 5th year. Meet’s IndyCar and Formula One crash certification standards.

2. – the new race format – the proposed 2007 IPS schedule includes 10 road course and 6 oval races. The Indy 500 and Indy F1 double-header are surely very attractive venues.

3. – increased and better TV coverage through extended broadcast on ESPN2.

4. – the cost – at only US $550,000.- for a full season, it can be said that this is just over half the cost of an Atlantic season.

5. – the prize funds – over US $ 3 million prize purse. To show up and start guarantees nearly every starting driver US $ 10,000.- per race! Any good driver bringing the car “home” should have at the end of the season a minimum of US $150,000.- in their pocket.

6. – the stability of the Series and the connection to IRL. The owners, the George family, do not only own IRL, IPS and the Indianapolis Motor Speedway but also completely support this series with all their knowledge and financial strength.

7. – our Team. We have a dedicated crew and engineering staff for IPS with many years of IRL, Indy and IPS experience. In reality – we can be a winning team in 2007.

So, all in all, we cannot foresee a better series for a driver trying to make his mark in North America. For you it is important to be seen as an all-round driver. With Oval racing on the IPS schedule this exposure to Oval racing is what many North American sponsors, driver talent scouts and IRL, NASCAR, ChampCar, ALMS team owners are looking for to elevate you into the premier and higher paying racing series.


What can we do to help you?

We can offer several different proposals, tailored to your budget. Sponsorship and additional budget funding assistance may be available.

Please do call and explore with us all the possibilities before leaping into another racing series.

Thank You!

Ingo Strackerjan, Team Principal
Jon Lewis, Team Principal



FORMULA BMW CHAMPIONSHIP - 2007

Driver Proposal

Team KMA's Formula BMW program provides the strongest platform to develop and promote young race drivers into the upper echelons of auto racing. Driver opportunities are currently available for the 2007 season.

The Team KMA program is an all-inclusive operation where drivers receive the most professionally prepared and engineered racecars and support team in the Championship. All Team KMA drivers receive extensive marketing, promotional and PR support.

“For many years, as a driver and team owner at the highest levels of auto racing, I’ve witnessed many extremely talented, young drivers who didn’t have the opportunity to adequately showcase their talents, either due to being in the wrong series or for lack of proper funding,” stated Team KMA co-principal Jon Lewis. “Formula BMW provides the most powerful forum where it’s the driver who wins, not the wallet. Combine this with a very competitive field of drivers at prestigious events of huge spectator counts and you have the best driver development series in the world.”

Formula BMW USA races are held at some of the most prestigious and highly attended racing venues in North America, which in 2006 include both North American rounds of the Formula 1 World Championship, street races in San Jose and Denver with ChampCar, events at two of the most challenging and historical circuits in North America; Mid-Ohio and Mosport with American Le Mans and the Memorial Day classic at Lime Rock Park.

Over the years, American Spirit has provided support to numerous young drivers, who have gone on to become superstars in auto racing, including; Bryan Herta (Indycar winner), Sam Hornish, Jr. (2-time Indycar Champion) and Guy Cosmo (Pro Formula Mazda Champion).

FEATURES ASSOCIATED WITH TEAM KMA IN THE FORMULA BMW USA CHAMPIONSHIP

What's Included:

• All race events on the 2007 Formula BMW USA Championship (each event includes 2 races)
• All Official Championship Test Days
• All entry fees
• Driver uniform and team apparel
• Fuel, fluids, gears, spare wheels, all normally consumable parts required for proper professional preparation
• All tires (maximum allowed per Championship rules)
• Professionally prepared Formula BMW racecar, maintenance, updates, set-up, etc.
• New engines (new at the start of the season with scheduled rebuilds during the season)
• Full support equipment
• Professionally fitted bead seat
• Personalized Coaching (driver may bring his own personal coach if desired)
• Professionally outfitted crew
• At-track BMW series engine, chassis, data and electrical technicians
• Experienced, well-respected and dedicated race engineers and crew members
• Hospitality passes at the BMW Hospitality Center
• Marketing and PR support
• Sponsorship identification space on the racecar and transporter

Optional Programs:
• Extensive pre-season testing program

What's not included:
• Driver’s accomodations, meals and transportation to and from races and test days
• Driver’s HANS device and Helmet
• Crash Damage